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Hi, I'm Alex Awn.
When people ask me what I do, I typically tell them I connect–the–dots...

50% left-brained, 50% right-brained. From KPI's, Excel and Kaizen, to RGB, Creative Cloud, and kerning. A UX Director & Creative Director who would rather lead through influence than authority. From strategic planning to Customer Experience to Design Thinking. I'm here to be challenged. I'm here to add value.
Good Design
is Good Business

2021 – Present

Director of UX, North America

Bosch:

  • Lead a team of UX designers

  • Full budget, operation, and strategic control of User Experience within North America

  • Responsible for UX maturity growth in NA

  • UX Research, Service Design, Interaction Design, Inclusive Design, and Training

  • Qualitative and Quantitative 

  • Across myriad Bosch divisions such as mobility, power tools, home appliances, building technologies, and much more

  • True international collaboration across Europe, Asia, and the Americas

  • Hired a full team of D&D / comic nerds

EXPERIENCE

Wayne State University

Concentration in Graphic Design
2004 Grad

EDUCATION

Leadership

Infotainment Design

Operations

Client interaction

Strategic Planning

Inclusive Design

Design Thinking

UX, CX, UI

SKILLS

Contact

© 2025 Alex Awn. May all your hits be crits.

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